How to Add a Newsletter to Your Static Blog: The RSS-First Approach
How to Add a Newsletter to Your Static Blog Without Losing the Static Advantages
If you're using a static site generator for your blog, you've made a great choice. Static blogs are fast, secure, and incredibly cost-effective. No database to maintain, no server-side code to worry about, and often free hosting through platforms like GitHub Pages or Netlify.
But there's one challenge that keeps coming up: how do you add a newsletter to your static blog without compromising these advantages?
The Newsletter Dilemma for Static Blogs
Traditional newsletter solutions present several problems for static blogs:
- Complex Integration: Most newsletter services require server-side APIs or complex JavaScript widgets
- High Costs: Services like Mailchimp or ConvertKit quickly become expensive as your subscriber list grows
- Feature Bloat: You often end up paying for features you don't need
- Performance Impact: Heavy JavaScript widgets can slow down your carefully optimized static site
The RSS-to-Email Approach: A Perfect Fit for Static Blogs
Here's where RSS-to-Email comes in. This approach leverages something your static blog already has: an RSS feed. Every major static site generator (Jekyll, Hugo, Hexo, Astro) generates RSS feeds either by default or through simple plugins.
The advantages of this approach:
- No Backend Required: Everything remains static on your blog
- Simple Integration: Just add a form to collect emails - no complex APIs
- Automatic Synchronization: New posts automatically become newsletters
- Preserves Performance: Minimal JavaScript needed
- Cost-Effective: Pay for what you actually use
How It Works
- Your static blog generates an RSS feed (you probably already have this)
- Add a simple HTML form to collect subscriber emails
- New blog posts are automatically detected through your RSS feed
- Subscribers receive your new posts as beautiful email newsletters
Platform-Specific Setup
The setup process is straightforward for all major static site generators. Here's a quick overview:
Jekyll
Jekyll can generate RSS feeds using the jekyll-feed
plugin, which is often included by default in new Jekyll sites.
Hugo
Hugo has built-in RSS feed generation - no additional setup required. Just ensure it's enabled in your configuration.
Astro
Astro provides RSS capabilities through its @astrojs/rss
package, making it easy to generate feeds.
Hexo
Hexo users can utilize the hexo-generator-feed
plugin for RSS feed generation.
For detailed setup instructions for each platform, check out our integration guides.
Why This Approach Makes Sense
- Maintains Simplicity: No databases, no server-side code - keeping true to the static philosophy
- Preserves Performance: Minimal impact on your site's loading speed
- Cost-Effective: Much more affordable than full-featured newsletter services
- Automatic: Write a blog post, and the newsletter takes care of itself
Getting Started
Ready to add a newsletter to your static blog? Here's what to do:
- Ensure your RSS feed is properly configured
- Set up a campaign to monitor your RSS feed
- Add a subscription form to your blog
- Write posts as usual - they'll automatically be sent to your subscribers
Check our documentation for detailed, platform-specific setup guides.
Conclusion
Static blogs don't have to mean giving up on newsletters. With the RSS-to-Email approach, you can have the best of both worlds: the simplicity and performance of a static site, combined with the engagement power of email newsletters.
The best part? You can start small and scale as your audience grows, without changing your workflow or compromising your blog's static nature.
Written by Hugo
I'm a professional web developer, author of Blogtally.